Empowering Leaders and Brands to build from Vision

Accelerating Growth Through Actionable Marketing Strategies

Smiling man in a gray t-shirt with 'Freedom Fighter' printed, seated in a casual, indoor setting with other people in the background.

About Me

Hi, I’m Vimal—leader, brand builder, entrepreneur, coach, and proud father.


I’m endlessly curious about people—what drives them, what holds them back, and what helps them thrive.

Over the past 20+ years, I’ve led marketing and strategy across 13 countries for Fortune 500s and consumer brand companies like DIAGEO, SABMiller, and SNDL—building iconic brands and high-performing teams. I'm also the founder of The Red Tea Co., a purpose-driven wellness brand inspired by connection, culture, and shared moments.

But beyond the titles and milestones, here’s what truly matters: I help people grow.

Whether you're an emerging leader, a brand at a crossroads, or a team ready to scale, I support you in finding clarity, confidence, and direction. My coaching is rooted in real experience and guided by empathy. I listen deeply, ask the right questions, and help you reconnect with what matters most—your vision, your voice, your why.

I coach because I know the feeling of being stuck—even when everything on the outside looks “successful.” And I know the power of having someone in your corner who sees your potential and helps you move forward with intention.

If you're ready to grow with purpose, I’m here to walk alongside you.

My Services

  • You're a post-launch startup with big dreams and the drive to fuel rapid growth. Let's make your brand as vibrant and dynamic as your vision—a brand that sparks conversations and leaves lasting impressions. Think: unforgettable, like a summer night firework show.

    What We Do:

    • Refine Your Brand Identity: Craft a mission, vision, and message that shines.

    • Master Your Audience: Understand your customers and what makes them tick.

    • Maximize Marketing Impact: Get budget-friendly strategies that deliver results.

    • Fuel Growth & Sales: Develop actionable plans to drive real traction.

    What You'll Gain:

    • 3-Hour Personalized Coaching Session tailored to your startup's needs.

    • A Customized Marketing Roadmap with next-step strategies just for you.

    • Essential Tools & Templates to turn your plans into reality.

    3 hours. High impact. $450

  • Growth doesn’t happen by chance. With a smart, deliberate strategy, your brand can outshine competitors, cut through the noise, and drive sustainable sales. This program equips you with the tools and guidance to make that happen.

    What We Focus On:

    • Refining Your Brand Strategy: Stand out with clear and compelling positioning.

    • Competitive & Market Analysis: Identify opportunities and expand with confidence.

    • Annual Marketing & Sales Planning: Build a precise plan for ongoing success.

    • Optimizing with Metrics: Use data to adjust and improve like a pro.

    What You Get:

    • 5 Hours of Strategic Coaching to tackle your biggest growth challenges.

    • A Customized Brand & Marketing Roadmap for long-term success.

    • Ongoing Guidance to stay on track as you execute your plan.

    5 hours. Tailored insights. $650

  • Winning at retail is more than shelf placement. It’s about unforgettable in-store experiences that captivate shoppers, drive sales, and make your product the must-have choice.

    What We’ll Focus On:

    • Go-to-Market Strategy: Position your product for maximum retail impact.

    • Trade & Shopper Marketing: Craft promotions and in-store activations that resonate.

    • Retailer & Distribution Strategy: Build strong partnerships and execute flawlessly.

    • Sales & Merchandising Playbook: Boost product velocity and keep shelves buzzing.

    What You’ll Get:

    • 6 Hours of Intensive Coaching to craft your trade marketing plan.

    • A Complete Go-to-Market Blueprint tailored for retail success.

    • One Follow-Up Session to refine and maintain your momentum.

    6 hours. Retail mastery. $750

  • You're a visionary founder with big ambitions—ready to unlock your leadership potential and craft a thriving brand.

    Every visionary needs a custom playbook for success. With personalized coaching, you’ll implement repeatable systems, sharpen your messaging, and position yourself as a true industry leader.

    What We’ll Focus On:

    • Scalable Marketing Structure: Build repeatable processes for sustainable growth.

    • Brand Strategy Development: Align your vision, messaging, and goals to stand out.

    • Leadership & Team Development: Lead with confidence, whether solo or with a team.

    • Personal Brand & Thought Leadership: Establish yourself as the go-to expert in your field.

    What You’ll Get:

    • 2 Hours of Coaching tailored to your challenges and growth.

    • A Customized Growth Roadmap with actionable steps for your success.

    • Essential Tools & Frameworks to streamline execution and keep momentum.

    2 hours. Tailored expertise. Starting at $300

  • You're a leader, entrepreneur, or professional who knows cookie-cutter solutions won't cut it. Whether it's refining team dynamics, sparking innovation, or sharpening your strategy, this program is built exclusively around your vision and challenges.

    Growth is never one-size-fits-all. Through a deep-dive strategy call, we’ll uncover your unique goals and obstacles. From there, we’ll craft a personalized coaching package to drive breakthroughs, optimize performance, and unlock your full potential.

    What We’ll Focus On:

    • Team Development & Leadership: Build high-performing teams and lead with confidence.

    • Innovation Planning: Ignite creative breakthroughs and design sustainable processes.

    • Commercial Strategy: Develop market-winning tactics for revenue growth.

    • And More: Our work will target the priorities that matter most to your success.

    What You’ll Get:

    • A Deep-Dive Strategy Call to understand your unique goals and challenges.

    • A Custom Strategy Roadmap with clear, actionable steps tailored to you.

    • Ongoing Coaching & Support to ensure accountability and keep momentum.

    This fully customized coaching program is designed for your ambitions. Let’s connect and create the perfect solution for your journey.

Brands I’ve worked on:

  • Johnnie Walker - Man in a black suit with walking cane
  • Smirnoff logo in red script on white background.
  • Heineken logo with red star and green text.
  • Captain Morgan logo in black lettering
  • Peroni Nastro Azzurro logo featuring text and a red lion emblem.
  • Guinness logo featuring a harp with "ESTD 1759" inscription.
  • Castle Lite logo featuring a castle and snowflake design.
  • Logo of The Red Tea Co. featuring a stylized penguin outline in red.

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